Pure Romance approached Yellowhaus to aid in launching its new luxury brand Euforia – a line of health and beauty products, sleepwear and jewelry. They were looking for a video production company that could help position Euforia above and beyond their traditional product offerings and ultimately live as the key advertising element on the Euforia micro-site.
Inspired by high-end perfume brands like Dior and Burberry, Yellowhaus used the “Girls Night Out” storyline as a medium to convey an aspirational female luxury brand image. This Brand Film was shot over a period of five days across multiple locations.
While the brand film kicked-off Euforia as a whole – we also captured the essence of each women and her space – attaching them to a subgroup of the overarching brand. Yellowhaus created more product-centric videos which focused on each woman and highlighted more specifically the product offerings. Those videos can be viewed below.
COOL FACT: The opening scene to the brand film was concepted to take place in the morning after waking. Due to scheduling we had to actually shoot this scene at night! With the help of an 18k (aka one BIG light) on a scissor lift we were able to re-create the sun and blast it through the 2nd story windows of this bedroom. The quality of light can really be seen in the sleepwear product video as well (shown below).