Following the success of the 2018 Seize The Dey Campaign, the Bengals wanted to parlay that momentum into a campaign to introduce their new head coach and showcased his personality and love for the game.
Yellowhaus concepted an idea where the coach was “reminding” folks that they were NOT Seizing The Dey appropriately. Over the course of a week, we shot 8 different scenarios in a wide variety of locations. The result was a series of pure slapstick comedy fun at the expense of our misguided fans.
COOL FACT: In the golf scene (a fan favorite) our talent was NOT expecting the football to land square at his… well, you know. This came to a surprise by everyone on set (including our talent) so the reaction heard in the final edit is real! Additionally – he sank the putt! The only one he made the entire day!